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by Michael Salmon : Winning More Business in Financial Services

ISBN : #0071791841 | Date : 2012-07-09

Description :

PDF-da3b1 | A step-by-step guide to thriving in an increasingly competitive business climate by optimising existing relationships to meet people you can’t reach on their own and staging, framing, and following through on these referrals…. Winning More Business in Financial Services


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CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma PDF




by The CIM : CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma

ISBN : #0751749435 | Date : 1999-03

Description :

PDF-38aa3 | This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma


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by Michael Griego : 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills

ISBN : #160773107X | Date : 2013-02-07

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PDF-8ec69 | If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today’s market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to… 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills


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Standardization International Marketing Strategy Successful PDF E24085429

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Standardization in International Marketing strategy: doomed to failure or successful strategy? PDF




by Christina Liessem : Standardization in International Marketing strategy: doomed to failure or successful strategy?

ISBN : #3656852405 | Date : 2015-01-05

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PDF-4b8a3 | Essay from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles rega… Standardization in International Marketing strategy: doomed to failure or successful strategy?


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Successful Brand Management Teach Yourself PDF 893d4d328

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Successful Brand Management In A Week (Teach Yourself: Business) PDF




by Paul Hitchens : Successful Brand Management In A Week (Teach Yourself: Business)

ISBN : #1444197975 | Date : 2012-02-24

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PDF-db2dd | The ability to manage your brand successfully is crucial to anyone who wants to advance their career.Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.The highly motivational ‘in a week’ structure of the book provides seven straightforward chapters expla… Successful Brand Management In A Week (Teach Yourself: Business)


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Thinking of… Selling Microsoft Online Services? Ask the Smart Questions PDF




by Bennett Frank : Thinking of… Selling Microsoft Online Services? Ask the Smart Questions

ISBN : #0956155626 | Date : 2009-07-10

Description :

PDF-88dba | “Thinking of…Selling Microsoft Online Services?” is a straightforward, basic and quick read that positions the questions that need to be asked, coupled with valuable answers that identify real world considerations. If you are thinking of selling BPOS, reading this book helps demystify and simplify the questions you might have around this game changing technology…. Thinking of… Selling Microsoft Online Services? Ask the Smart Questions


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Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy PDF




by Ralf Strauss : Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

ISBN : #0470721677 | Date : 2009-02-09

Description :

PDF-dff09 | Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a c… Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy


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Selling Invisible Field Modern Marketing PDF Aa49cc33d

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by Harry Beckwith : Selling the Invisible: A Field Guide to Modern Marketing

ISBN : #0752821032 | Date : 1999-02-20

Description :

PDF-2d787 | Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating…. Selling the Invisible: A Field Guide to Modern Marketing


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Selling the Invisible: A Field Guide to Modern Marketing by by Harry Beckwith

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by Jeanette McMurtry : Marketing For Dummies

ISBN : #1119365570 | Date : 2017-06-06

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PDF-c364b | The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engag… Marketing For Dummies


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Strategy Tactics Pricing Growing Profitably PDF 1989824a4

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by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

ISBN : #0131856774 | Date : 2005-12-14

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PDF-0744e | For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development…. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably


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Customers Would Rather Have Smartphone PDF 1a2e3bba2

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Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity PDF




by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

Description :

PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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by Samantha Stone : Unleash Possible: A Marketing Playbook That Drives B2B Sales

ISBN : #1937985881 | Date : 2016-10-03

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PDF-22f15 | Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has ch… Unleash Possible: A Marketing Playbook That Drives B2B Sales


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by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

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PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Marketing Strategy Course Fall 2004 PDF 238ab3a3a

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by Jeffrey BXS Online-Stoltman : (WCS)Marketing Strategy Course Fall 2004

ISBN : #0471892394 | Date : 2005-01-21

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PDF-5fc2c | … (WCS)Marketing Strategy Course Fall 2004


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by J. Paul Peter : Consumer Behavior and Marketing Strategy

ISBN : #0071233172 | Date : 2004-02-23

Description :

PDF-c7ca8 | This book is useful for teaching and learning the fascinating field of consumer behavior…. Consumer Behavior and Marketing Strategy


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[Pub.56nRb] Consumer Behavior and Marketing Strategy PDF | by J. Paul Peter


Consumer Behavior and Marketing Strategy by by J. Paul Peter

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